Responsive Web Design
We recently launched a new responsive website for Ducati Store. The new website is optimized for various devices such as laptops, tablets & iPads, and smart phones. For many potential customers the first point of contact when searching for a motorcycle dealer could be their mobile phone – so we had to make sure that the new website worked effectively across a range of devices.
More Website Traffic
Using a selection of our tried & tested marketing techniques we have increased quality search traffic to the new website.
Improved Conversions & Increased Sales Leads
What good is increased website traffic unless those visitors turn into customers. The new website has more ‘call to action’ and direct contact forms from each specific Ducati model. This has resulted in an increase in inquiries from the website, which ultimately means an increase in sales leads generated from the website.
Content Management System
Many areas of the website can be easily updated by Ducati Manchester’s own staff in-house. Fresh content and latest sales & offers are uploaded quickly as and when they need. ADX Media still help with larger tasks and updates, but day to day updates can be handled effortlessly in-house, reducing development costs.
ADX Media have developed a new responsive online shop for Ducati Manchester. The online shop cross promotes specific products and categories with appropriate content in their website. We also help with email marketing to promote new products and sales. Online sales are up 35% in 6 months since we launched the redesign.
Stock Control and Inventory Integrations
The new Ducati Manchester website and online store is fully integrated with their 3rd party inventory management, stock control and point-of-sale software. The online store has real-time inventory updates so that they never sell products that are not in-stock. Online orders are integrated with their in-store point-of-sale systems – so all orders (online and offline) can be easily tracked from one place. This saves hours of admin and accounting each week.
Summary of Results*
Website Traffic = Up 30%
Increased Sales Leads = Up 65%
Online Sales = Up 35%
“ADX Media have helped us become one of the largest Ducati stores in Europe. We look forward to many more successful years ahead.”
Chris Booth - Ducati Store
*Results based on time period of 4 months since launching the new website.
Technical Skills Involved:
Responsive Web Design / Magento / Stock Control / SEO and Social / Email Marketing