The new website plays a major role in the business model of Nouvelle USA. It is used as a marketing tool to showcase new products, an online ordering system for resellers and wholesalers, as well as inventory, stock control, and order management. The project required a range of unique features and customizations, including:
B2B and B2C
The product lines can be viewed by all visitors, but prices and placing orders are reserved exclusively for account holders who are logged in.
Quick Order Page
We created a quick order page that shows every product on one page. This allows wholesalers to build bulk orders quickly from one page, rather than adding to cart and then going back and forth around the website looking for items to add to their order.
PDF Packing Slip
All products include a Bin Number (which corresponds to its location in the warehouse). When an order is being processed by the order fulfillment team, they can print off a PDF packing slip. The packing slip shows the order items and is sorted by 'Bin Number'. This allows the warehouse packers to build up orders in the most efficient way possible (rather than zigzagging back and forth around the warehouse).
Sales Reps Commissions
As a large distributor, Nouvelle USA rely on sales reps to help market their products across the country. We installed a sales rep commissions tool that allows managers to keep track of their sales reps commissions. Sales reps can also have limited access to view their own sales figures if required.
When visiting a client, sales reps can login with their own username an place orders on behalf of salon owners. These sales commissions are calculated automatically, making managing a sales network much easier.
Special Tax Settings
Nouvelle required more complex tax configurations than a traditional online store. Selling to all states across the USA, and they also sell to retailers and beauty schools, sending out free samples. All of these situations require special tax settings which have been achieved with Magento Tax modules.
Multiple Customer Groups & Pricing
To make online ordering as simple as possible required multiple customer groups, with unique pricing, tax, and shipping settings for each group. For example a hair salon in Florida, has unique product costs, shipping costs, and tax settings, which are different to a Wholesaler placing larger orders and having those items shipped to Michigan.
A loyalty rewards program has been set up using a 3rd party vendor (Sweet Tooth) as a way to increase brand awareness across.
Dealer Location Map
All Nouvelle resellers are added into a location mapping database, which references Google Maps. This is a great help for sales reps on the road that can easily find their nearest reseller based on their current location, city, or zip, and use Google maps for directions.
"ADX Media are a pleasure to work with. We had a tight deadline and required our new online store to be up and running in time for our first shipment arriving from Italy. They helped guide us through a myriad of bespoke requirements, and always find solutions to the challenges we throw at them."
National Sales Director - Nouvelle USA
Technical Skills Involved:
Responsive Web Design / Magento / Tax Configurations / Shipping Settings / Email Marketing